For AERA, I developed a conceptual wine brand that explores how premium wine can exist beyond traditional formats. The project encompassed brand identity and product design, resulting in a refined visual system applied across the can, packaging, and supporting assets.

The approach focused on restraint and material-led design, using typography, hierarchy, and finish to create a sense of elevation and clarity. Each decision was made to balance functionality with a considered aesthetic, allowing the product to feel contemporary while remaining grounded in the conventions of the category.

As a conceptual project, AERA served as a platform for experimentation, testing how branding and product design can work together to shape perception, communicate quality, and reimagine the wine experience in a modern context.